Tuesday, 24 November 2009
So - having signed to ace label, Cooking Vinyl... it's time to play the self-promotion game and honour their commitment to me... and my own commitment to my music. And yes, even at 40 I'm still ambitious - although frankly once you've been on Buzzcocks what's left?
And yet, and yet...I'm uncomfortable. The British music press has the attention span of a mayfly whose ritalin has just run out, and as it can't or won't write about someone for their music alone - I find myself struggling for suggestions as to how to fool journalists into actually giving me some press coverage.
How this normally works - and look away now if you're sensitive - is that you buy advertising space in a magazine or newspaper. The amount of ad space you buy corresponds to how much editorial they print (or if your song goes on the covermount cd). That's how the world works, you bribe people. But we can't afford that.
Ever wondered why album of the month is always the one with the biggest ad campaign? Ever wondered why film magazines tend to give even appalling films decent reviews? Turn the page and see whose advertising pays the wages of everyone in the building.
So for those of you who thought Kennedy was killed by a lone assassin or that the Pope is God's appointed representative on earth, sorry to disappoint you. For the rest of you, sorry for teaching you all to suck eggs. It's the way the world is, best not to complain but to get down in the trenches and try and come up with something, if it's all a stupid game, why not have fun playing it?
So, what I need - and I'm serious (even though your replies don't have to be)are suggestions for what I should put in my press release. The world's greatest living poet (Simon Armitage - not up for debate) has kindly agreed to write my potted biography, but in the absence of a drug habit (or fake one, see picture below) or dead super model in my closet - I can't think of an angle.
(one of these guys may have had a coke habit, but it sure ain't the guy in the middle)
I'm sorry Keane fans. Really. Sorry.
Apologies if I sound a trifle jaded, but this tired old dance of trying to get some press attention makes me irritable. I know just making music isn't enough, I know Leona Lewis is far, far prettier, I know Jedward are funny, I know music is slipping in its cultural significance now it's free - but surely, surely, there must be something to write about someone like me?
So, help me out - this is what I have so far.
40-yr-old singer-songwriter releases fifth album, quite good live, just passed driving test.